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Should Cigarettes Be Banned in the U.S. - 1400 Words

Should Cigarettes Be Banned in the U.S.? Tobacco has been around in the world for over 2.5 million years. It was not until a few hundred years ago when the tobacco industry decided to put these crops into use and conjure up tobacco products for the community. A popular tobacco product in society is cigarettes, as they are cheap and simple to use. As long as one is over eighteen, acquiring cigarettes is a straightforward process for a reasonable price, albeit the sin tax. It was not until recently when cigarettes became widely controversial due to the plant containing nicotine, an addictive drug to the body. Aside from containing nicotine and other hazardous chemicals to the body, cigarettes also cause a whole host of health implications†¦show more content†¦For example, obesity affects approximately one-third of the population in the U.S. Obesity also causes many health implications such as heart disease, high blood pressure, stroke, type 2 diabetes, and so on, similar to ci garettes. Foods that cause obesity could also contain addictive ingredients such as MSG, sugar, fat, and salt. These foods can be wrapped into one category: junk food. Since junk food causes health implications and hold addictive traits, then by logic, junk food must also be banned. This is not the case, however. Cigarettes indeed are a major factor in causing health complications to people. However, this is common knowledge everyone is aware of. It does not give people the rights to strip away cigarettes only because it causes cancer. Since junk food is a major factor to obesity, it does not mean junk food should be banned. In both situations, people free willingly decide to smoke or consume junk food. Another reason people would want to ban cigarettes is the effects of second hand smoking and the dangers. According to the University of Minnesota, there are two types of smoke emitted from cigarettes: mainstream and sidestream smoke. Mainstream smoke is the type that is exhaled by s mokers. Sidestream smoke is the one burning off at the end of a cigarette. The type that second hand smoking recipientsShow MoreRelatedShould Cigarettes Be Banned in the U.S.?1444 Words   |  6 Pagescommunity. A popular tobacco product in society is cigarettes, as they are cheap and simple to use. As long as one is over eighteen, acquiring cigarettes is a straightforward process for a reasonable price, albeit the sin tax. It was not until recently when cigarettes became widely controversial due to the plant containing nicotine, an addictive drug to the body. Aside from containing nicotine and other hazardous chemicals to the body, cigarettes also cause a whole host of health implications to theRead MoreThe Production of Cigarettes Should Be Banned Across the U.S1132 Words   |  5 PagesOne thing I hate is when someone is walking in front of me smoking a cigarette and next thing you know, BOOM the cigarette smoke comes right to my face! If you are that smoker it created many hea lth problems and chances are you have to take many medications every morning before your day begins, does it become annoying? Smoking is an activity that has been around for many years, it helps reduce the stresses of life and put people in a comfortable position that enables them to cope with the hecticRead MoreEssay about Cigarettes Should be Banned939 Words   |  4 PagesSmoking cigarettes is common among most adults in the United States, yet it is one of the most dangerous things you can do to yourself. Many people feel that smoking should be made illegal. The reason they may feel this way is because it is very harmful to your health and can lead to death. I strongly agree that cigarettes should be banned from being sold and produced because to me they’re considered a dangerous drug. The first reason that supports my claim of smoking cigarettes should be bannedRead More Smoking should be banned all over the United States Essay1657 Words   |  7 Pagessome countries have placed a ban in public places such as Britain and the United States. However, to prevent the costs of smoking from rising and causing a larger number of deaths around the U.S, strict measures would need to be taken. I believe that the production of cigarettes should be banned across the U.S to prevent any diseases from occurring which would save thousands of lives. As mentioned before, numerous diseases have been associated with smoking. Diseases such as lung cancer, mouthRead MoreTobacco Smoking1372 Words   |  6 Pagessome countries have placed a ban in public places such as Britain and the United States. However, to prevent the costs of smoking from rising and causing a larger number of deaths around the U.S, strict measures would need to be taken. I believe that the production of cigarettes should be banned across the U.S to prevent any diseases from occurring which would save thousands of lives. As mentioned before, numerous diseases have been associated with smoking. Diseases such as lung cancer, mouth cancerRead MoreShould Cigarette Smoking Be Banned?899 Words   |  4 Pages Should Cigarette Smoking Be Banned Whether or not cigarette smoking should be banned completely, has become an object of controversy in many countries. Should cigarette smoking be banned for everyone in the United States? Smoking tobacco products have been around for decades and in many different forms. According to the Centers of Disease Control and Prevention (CDC), cigarette smoking is the leading preventable cause of death in the United States. Cigarette smoking causes more than 480,000 deathsRead MoreShould Cigarette Smoking Be Banned?925 Words   |  4 PagesStates (U.S.), yet more than 45 million Americans still smoke cigarettes. The health threat posed by tobacco has been accepted by scientists since the 17th century. In 1928, studies linked smoking to cancer. In 1964, the first Surgeon General’s report on cigarette smoking summarized the evidence that tobacco poses serious health risks for those who use it. Cigarette smoking should be banned in the U.S. because smoking causes damage throughout the bod y, it is hazardous to non-smokers, cigarettes costRead MoreBans on Smoking in Public Areas1476 Words   |  6 Pagespeople that die because of smoking each year! Smoking is the leading preventable cause of death in the U.S. Each year more than 480,000 people die because of smoking. This is just one of the many reasons why I believe that cigarette smoking should be banned in public areas. I will argue this point in three ways. First, I will argue that the health effects of smoking are so harmful that cigarettes should not be allowed in public areas. Next, I will argue that the negative effects go beyond just healthRead MoreSmoking Essay1600 Words   |  7 Pagesand the most common, cigarette smoke. Smoking cigarettes doesn’t only affect the person who smokes but also the people around them. I believe that smoking should be banned from the United States. Even though this is a very unacceptable issue to the majority of the country, there have been smoking bans that were implem ented in early years to insure the safety of the people in businesses, and restaurant environments. Even though smoking has been banned in these facilities, we should expand these lawsRead MoreTaking a Look at Smoking1682 Words   |  7 Pagesthe drug known as nicotine. The main reason people smoke a cigarette is to ingest the drug nicotine. Nicotine triggers the release of dopamine, which stimulates a general good feeling in the body, and epinephrine, more commonly known as adrenaline. Along with with the increased energy and good feeling, cigarettes have a small array of other benefits. Smoking suppresses a person’s appetite which leads to smokers having less obesity than

A Comparison Of Wastewater Treatment Methods Environmental Sciences Essay Free Essays

string(134) " On the other manus, curdling consequences in a larger mass of primary sludge that is frequently more hard to inspissate and dewater\." Water constitutes over 70 % of the Earths surface and is a really of import resource for all people and the environment. If H2O gets polluted it cant be the elixr of life any longer to aquatic and to the wild life that depend on it. Rivers and watercourses polluted with chemical contaminations account as one of the most important environmental jobs. We will write a custom essay sample on A Comparison Of Wastewater Treatment Methods Environmental Sciences Essay or any similar topic only for you Order Now Water pollution is fundamentally a human fallacy.This used H2O is called â€Å" effluent † . Turning population and rapid industrialization has increased the volume of effluent manifold finally deteriorating the fresh H2O resources and environing environment due to inappropriate management.It is 99.94 per centum H2O, with merely 0.06 per centum of the effluent being dissolved and suspended solid stuff. Infiltration/inflow: immaterial H2O that enters the cloaca system through indirect and direct agencies such as through leaking articulations, clefts, or porous walls.Inflow is storm H2O that enters the cloaca system from storm drain connexions, roof headings, foundation and cellar drains or through manhole screens ; Features: Fresh, aerophilic, domestic H2O has been said to hold the smell of kerosine or newly turned Earth. Aged, infected sewerage is well more violative to the olfactory nerves.The characteristic rotten-egg smell of H sulphide and the mercaptans is declarative of infected sewage.Fresh sewerage is typically gray in colour.septic sewerage is black.The category of chemical compounds found in effluent are illimitable and so they are better known by the name of the trial used to mensurate them which are BOD5 and COD test.Industrial procedures generate a broad assortment of effluent pollutants.The features and degrees of pollutants vary significantly from industry to industry. Waste-water quality is assessed based on physical, chemical, and biological features. Physical parametric quantities include coloring materials, smell, temperature, and turbidness. Insoluble contents such as solids, oil and lubricating oil, are to be considered under this category.. Solids may be farther subdivided into suspended and dissolved solids every bit good as organic ( volatile ) and inorganic ( fixed ) fractions. Chemical factors to be considered are: biochemical O demand ( BOD ) , chemical O demand ( COD ) , entire organic C ( TOC ) , and entire O demand ( TOD ) . Inorganic chemical parametric quantities include salt, hardness, pH, sourness and alkalinity, every bit good as concentrations of ionised metals such as Fe and manganese, and anionic entities such as chlorides, sulphates, sulphides, nitrates and phosphates. Bacteriological parametric quantities include coliforms, fecal coliforms, specific pathogens, and viruses. Both components and concentrations vary with clip a nd local conditions. VARYING FLOW Issue: Waste-water flow fluctuates with fluctuations in H2O use, which is affected by a battalion of factors including clime, community size, life criterions, dependableness and quality of H2O supply, H2O preservation demands or patterns, and the extent of metre services, in add-on to the grade of industrialization, cost of H2O and supply force per unit area. Wide fluctuations in effluent flow rates may therefore be expected to happen within a community Effluent does non flux into a municipal effluent intervention works at a changeless rate. The flow rate varies from hr to hr. In most metropoliss, the form of day-to-day activities sets the form of sewerage flow and strength. Above-average sewerage flows and strength occur in mid-morning.The invariably altering sum and strength of effluent to be treated makes efficient procedure operation difficult.Also, many intervention units must be designed for the maximal flow conditions encountered which really consequences in their being oversized for mean conditions.Flow equalisation is non a intervention procedure in itself, but a technique that can be used to better the effectivity of both secondary and advanced effluent intervention processes.The intent of flow equalisation is to stifle the fluctuations so that the effluent can be treated at a about changeless flow rate.Flow equalisation can significantly better the public presentation of an bing works and increase its utile capacity.In ne w workss, flow equalisation can cut down the size and cost of the intervention units. Wastewater intervention options may be classified into groups of procedures harmonizing to the map they perform and their complexness: The basic methods of handling municipal effluent autumn into the undermentioned phases, which is shown in the signifier of block flow: The procedure flow diagram of a basic effluent intervention procedure is as follows: Conventional WASTEWATER TREATMENT PROCESSES: General footings used to depict different grades of intervention in order of increasing intervention degree are preliminary, primary, secondary and third and/or advanced effluent intervention. Preliminary intervention: Preliminary intervention prepares waste-water influent for farther intervention by cut downing or extinguishing non-favourable waste-water features that might otherwise impede operation or overly increase care of downstream procedures and equipment. These features include big solids and shreds, scratchy grit, smells, and, in certain instances, intolerably high extremum hydraulic or organic burdens. Preliminary intervention processes consist of physical unit operations, viz. testing and comminution for the remotion of dust and shreds, grit remotion for the riddance of coarse suspended affair, and floatation for the remotion of oil and lubricating oil. Other preliminary intervention operations include flow equalization, septage handling, and odour control methods. Primary Treatment: Primary intervention is designed to take organic and inorganic solids by the physical procedures of deposit and flotation. About 30 – 40 % of the pollutants are removed from the waste Waterss. Primary intervention acts as a precursor for secondary intervention. Secondary intervention: The intent of secondary intervention is the remotion of soluble and colloidal organics and suspended solids that have escaped the primary intervention. This is typically done through biological procedures, viz. intervention by activated sludge, fixed-film reactors, or laguna systems and deposit. Chemical intervention utilizes a coagulator such as Fe or aluminium.Then solid organic affair and P are precipitated into larger pieces which are separated as sludge. Suspended solids removal through chemical intervention involves a series of three unit operations: rapid commixture, flocculation and settling..A once-through chemical intervention system is shown below the tabular array. Advantage: greater remotion efficiency, the feasibleness of utilizing higher overflow rates, and more consistent public presentation. On the other manus, curdling consequences in a larger mass of primary sludge that is frequently more hard to inspissate and dewater. You read "A Comparison Of Wastewater Treatment Methods Environmental Sciences Essay" in category "Essay examples" It besides entails higher operational costs and demands greater attending on the portion of the operator. Adsorption WITH ACTIVATED CARBON Adsorption is the procedure of roll uping soluble substances within a solution on a suited interface. In waste-water intervention, surface assimilation with activated carbon-a solid interface-usually follows normal biological intervention, and is aimed at taking a part of the staying dissolved organic matter.Particulate affair nowadays in the H2O may besides be removed.. The two most common types of activated C are farinaceous activated C ( GAC ) , which has a diameter greater than 0.1 millimeter, and powdered activated C ( PAC ) , which has a diameter of less than 200 mesh. A schematic of an activated C contactor is shown below the tabular array. Advantage: Exploitation powdered activated C in concurrence with traditional biological intervention provides first-class outflowing bio-assay consequences, provides for toxicity control within the bioreactor, and proA ­motes higher nitrification efficiency than that of a conventional activated-sludge system. CWAO Oxidation is a procedure widely used for effluent intervention by which the pollutants are removed or converted into more biodegradable substances. Catalytic moisture air oxidization ( CWAO ) is a liquid stage reaction between organic stuff in H2O and O. CWAO is an attractive intervention for waste watercourses, which are excessively dilute to incinerate and excessively concentrated for biological intervention. It can be defined as the oxidization of organic and inorganic substances in an aqueous solution or suspension by agencies of O or air at elevated temperatures and force per unit areas. It is besides called flameless burning Typical conditions for CWAO scope from 125 to 300a- ¦C and at force per unit areas from 0.5 to 20 MPa. Residence times may alter from 15 to 120 min, and the chemical O demand ( COD ) remotion may typically be about 75-90 % . DECHLORINATION Dechlorination is the remotion of free and entire combined Cl residue from chlorinated effluent wastewater before its reuse or discharge to having Waterss. Chlorine compounds react with many organic compounds in the wastewater to bring forth unsought toxic compounds that cause long-run inauspicious impacts on the H2O environment and potentially toxic effects on aquatic microorganisms. Beginning: Adapted from Liu and Liptak, Wastewater Treatment ACTIVATED CARBON CONTACTOR: Beginning: Metcalf and Eddy, Wastewater Engineering, 3rd edition. Comparison OF CHEMICAL AND BIOLOGICAL PHOSPHORUS REMOVAL IN WASTEWATER: Factor BIOLOGICAL PHOSPHORUS REMOVAL CHEMICAL PHOSPHORUS REMOVAL EFFLUENT QUALITY Biological P remotion was observed to make a lower limit of 0.4mg/l in the wastewater Chemical P remotion was observed to make whatever outflowing quality demand as more and more chemicals are dosed SLUDGE PRODUCTION ( The production of sludge is considered as a really of import factor in the pick of a effluent intervention method presents ) Sludge production is less compared to chemical method. Chemical P remotion produces more sludge, approximately 25 % more sludge than by biological agencies. NEEDED PLANT VOLUME As the volume of the anaerobiotic zone of the Bio -P procedure is reduced, there are alterations in the outflowing quality and the efficiency of P remotion is reduced The decrease of the volume of the anaerobiotic zone has no effects on the chemical P remotion Consumption OF ENERGY It was possible to cut down the capacity of the aeration device down to 1000kg O2/hr and still hold good intervention consequences in footings of COD and nitrogen remotion in the Bio-P process.Beyond this bound ( less than 100kg O2/hr ) COD and the Nitrogen in the wastewater are excessively high. Same sum of COD and Nitrogen in the wastewater is observed at 500kgO2/hr.So chemical method is more immune to decrease in aeration capacity than the Bio-P procedure by atleast 500kgO2/hr aeration capacity. ECONOMIC COST OF TREATMENT ) Annual cost for sludge disposal is saved by Bio-P compared to chemical method. The cost of buying chemicals is high and no nest eggs with respect to sludge disposal compared to Bio-P remotion. The economic cost of intervention has been evaluated based on a summing up of the single costs associated with sludge production, cost of chemicals, energy cost and costs associated to volume nest eggs. The purpose of an economic cost is non to reflect the exact fiscal cost but an estimation that could be used as a guideline for the building of a new works or for comparing of the two procedures. Discussion: Chemical VS BIOLOGICAL TREATMENT: Biological procedure removes solid organic affair and dissolved organic affair. The chemical procedure removes solid organic affair and phosphorus.Chemical precipitation cleans the H2O really quickly, say in less than 15mins after the induction of the procedure, we have clean H2O, whereas with biological intervention it will take 3 hour to accomplish the same.Biological procedure stopping points relatively long clip and is dependent on the effectivity of the microorganisms.Chemical and Biological interventions work in different ways and accomplish different results.We have to find the major causes of O lack in Waterss and choose the intervention in conformity with local environmental requirements.Purification in itself demands resources.Biological intervention requires a long abode clip and energy is consumed when air is blown into the sewerage water.Consequently the Biological works is large and more complex.The micro-organisms have to be adapted to the pollution which sensitises th e whole system.Chemical purification requires add-on of coagulators which is done in a little pool and at lower energy consumption.The entire energy used for chemical intervention is merely 15 % of that required for biological intervention, even if the energy used for production and distribution of coagulators is included.In footings of the entire ecological emphasis, the chemical procedure is favoured.Life rhythm appraisals show the biological procedure to be a larger consumer of resources and therefore it is more negative interms of its full environmental impact.If there is no demand to take dissolved organic affair a biological procedure could make greater ecological harm than chemical procedure due to the entire energy ingestion and the natural stuffs used when building the works. The environment makes demands on the purification procedure and if advanced purification is necessary both biological and chemical methods must be used..In Norway, the bing chemical works built wholly within bedrock was extended with the N remotion system due to the increased food load.With the alone combination of chemical and biological procedures this works occupies less than half the volume of the conventional biological procedure. CONCLUSION AND RECOMMENDATIONS: Effective effluent aggregation and intervention are of great importance from the point of view of both environmental and public wellness. Any effluent intervention works needs important investing and Operation Maintenance and control, and hence any determination to implement such a installation should be carefully considered. It is non a good thought to reason that any intervention method is better than the other.Each one has its ain advantages and disadvantages.The pick of which method is to be used will depend on the society, the discharge demands and the costs they are ready to incur.As a concluding decision, the winning construct these yearss should non be based on which procedure should be used in isolation to the other, but instead utilizing the advantages of both processes together to obtain best consequences, while at the same clip understating their disadvantages. Extensive research activity in this field has led to important betterment and variegation in the procedures and methods used for waste-water intervention and sludge direction. Public wellness jeopardies are frequently associated with waste-water reuse, and accordingly it is indispensable to circulate cognition and information about the danger of natural waste-water reuse and issue safe reuse guidelines. 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First Day in Secondary School free essay sample

First day in Secondary School In Hong Kong, moving from Primary school to Secondary school is an important step, it signify a child has grown into a teenage. My first day in secondary school had a lot of first time for me. September 1st, was always the first day of every school in Hong Kong. This day in 1993, was my first day of secondary school life. I woke up bright and early, while my two younger sisters were still sleeping. Mom was surprised that she did not have to wake me, as I was usually the last one in the family. I cooked my breakfast like always; I had been doing that since my mom had to take care of my sisters. After breakfast, I changed into my brand new uniform; it looked like my old one but it had a different school patch. In my nice looking uniform and a big empty backpack, I walk across the street to the minibus stop. We will write a custom essay sample on First Day in Secondary School or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page There were a lot of students, all with sleepy faces, already waiting there. I was both scare and excited as this was my first time taking a minibus alone. After I got on the minibus, I tried very hard not to fall asleep because I was so worry I would miss the bus stop. As the minibus turn into the street my school is located, I shout â€Å"Stop after the turn! †, that’s how passengers notified the driver where we get off. After I got off the minibus, I was looking at the name of the school â€Å"Chan Tai Man Secondary School† and thinking I would be spending the next three, five or seven years there. It would all depend on whether I could pass the exams at form 3 and form 5. As I was walking in the building, two rows of senior students was standing there to welcome me (I later learned that they were there to check for students’ uniforms, hair styles, contrabands, etc. . I then walked toward the bulletin board to look for my name and what class I was assigned to; I was so happy that I found out there was another person come from the same primary school. Although we were assigned to different classes, a familiar face always helps. After knowing the class room, I started walk upstairs. I found my class room and only a few p eople in there, I was so surprised when I see there are not only Chinese but also Indian and white. I was told this was an English school but I did not know this was an international school! I found a seat far away from everyone, worrying how would I respond if they talked to me. I learn only basic English in primary school but I had never talk English in any conversation. Fortunately for me, no one came. While I was waiting, I saw more students came. I was delighted when I saw most of them are Chinese, not knowing many are â€Å"ABC† (American Born Chinese) and some are Asian. The school bell finally rang, when the teacher came in. The first sentence was in English, I almost fainted. Luckily, she explained in Cantonese immediately she was just telling the â€Å"ESS† (English Speaking Student), not everyone spoke English and she would explain everything in Cantonese and English. That was the first day in my secondary school, the first time I rode minibus alone, the first time with so many non-Chinese, first time I need to communicate in English. Although it was scary at first, I found it helped my English a lot and I can accustom to my life in US much easier.

Segmentation Based on Shangrila Essay Example

Segmentation Based on Shangrila Essay Similarly, product positioning is an important element of a marketing. Product positioning is the process marketers use to determine how to best communicate their products attributes to their target customers based on customer needs, competitive pressures, available communication channels and carefully crafted key messages. Effective product positioning ensures that marketing messages resonate with target consumers and compel them to take action. Even companies, who have mass marketing phenomena, are now adopting this new world’s strategy i. . segmentation. The purpose of segmentation is the concentration of marketing energy and force on subdividing to gain a competitive advantage within the segment. It’s analogous to the military principle of concentration of force to overwhelm energy. Concentration of marketing energy is the essence of all marketing strategies and market segmentation is the conceptual tool to help in achieving this focus. The marketer must try to unde rstand the target market’s needs, wants, and demands. Need can be described as basic human requirements. People need food, air, water, clothing, and entertainment. These needs become wants when they are directed to specific objects that might satisfy the need. An American needs food but wants hamburger, French fries and a soft drink. Wants are shaped by one’s society (Kotler, 2000).. Strategically, the business must be centered on the customers more than the products. Although good and quality products are also essential, the buying public still has their personal preferences. If an organisation targets more of their needs, they will come back again and again and even bring along recruits. On the other hand, if an organisation push more on the product and disregard their wants and the benefits they can get, the organisation would potentially lose customers in no time. Unfortunately, getting them back would be the hardest part. Segementation: The process of dividing a market into meaningful, relatively similar, identifiable segments or groups 1. 0 Introduction: Marketing is a very important aspect in business since it contributes greatly to the success of organizations. Production and distribution depend largely on marketing. Marketing covers advertising, promotions, public relations, and sales. We will write a custom essay sample on Segmentation Based on Shangrila specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Segmentation Based on Shangrila specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Segmentation Based on Shangrila specifically for you FOR ONLY $16.38 $13.9/page Hire Writer It is a process of introducing and promoting the product or service into the appropriate market(s) and encourages sales from the buying public. Since the goal of marketing is to make the product or service widely known and recognized to the market, marketers must be creative in their marketing activities. Today where the world is being recognized as global village marketing has become vital ingredient for every business success. It is almost become difficult to every competitor to survive in market for a prolonged period because competition is cut to throat. Change or die is the core faith of marketing. Therefore, marketing has powerful potential to contribute to the highly important aspects of the organisational competitiveness, namely innovation (Kerin, 1992) and competitive analysis (Varadarajan, 1992). Effective marketing strategies or marketing campaigns often consist of a combination of several marketing tactics that work together in a synergistic way to establish brand, reduce sales resistance, and create interest and desire for products and/or services. Therefore, carrying out market segmentation, targeting and positioning are important elements of successful marketing. This means that the business will need to develop an appropriate marketing mix for each segment. Market segmentation enables a business to: †¢ accurately defi ne its markets; †¢ position products and services to match the demands of particular markets and segments; †¢ identify gaps in the market that it could fi ll; †¢ make more effi cient use of its marketing resources. According to Cartwright (2002), need is something that people cannot do without a want, is the method by which people would like the need to be satisfied. Demands are wants for specific products backed by an ability to pay (Kotler, 2000). Hence, market is to divide into groups of consumers or segments with distinct needs and wants. Doing the detailed understanding of the marketplace into strategic decisions and the targeting of appropriate customer groups. This targeting should emphasise on any differential advantages and adopt a suitable positioning within the target segments (Dibb and Simkin, 1996). This strategy of dividing the market in homogenous group is known as segmentation. Background Bandos Island Resort (hereafter BIR) established since 10th December 1972, located approximately 8 kilometers from the international airport and capital of Maldives, is one the best resorts among the 86 resorts of the Maldivian Tourism Industry (Ministry of Tourism, 2002). BIR has a comprehensive range of facilities such as accommodation, restaurants, recreational facilities and trained workforce to serve more than 450 guests at any one time and well-equipped Dive School and convention facilities (Bandos, 2002). The major markets are from China, Italy, United Kingdom, Germany and Japan. Purchases for operation of the resort are supplied from local suppliers and various suppliers from Singapore, Sri Lanka and UAE (Bandos, 2002) (see Appendix – 1A). Despite the speedy recovery by year 2000 from the impacts of Asia economic crisis since mid 1997 and the German economic slowdown since the East Germany and West Germany reunification inflammation and the El Nino effects in 1998, BIR experienced turbulent times due to world economic slowdown as a result of increased international terrorism activities and war on terror since September 11th terrorist attack on USA (Amir, 2003). Addition to the impacts of the global economic downturn, BIR faced major difficulties in year 2001 in their financial performance due to mismanagement within the resort (Waheed, 2003). With the remedial action to recover from the financial difficulties, the implementation of measures such as downsizing of workforce from 491 employees to 410 employees (Shareef, 2004), effective cost controlling, improved marketing strategies to improve the sales revenue, put firmly in place at the beginning of 2002, resulted in the end of a promising financial year in 2002. 2. Types of segmentations adopted by Bandos Through market segmentation, organisations divide large, heterogeneous markets into smaller segments that can be reached more efficiently and effectively with products and services that match their unique needs Kotler et al (2006). Therefore, market segmentation can be defined as the process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviour that might require separate products or marketing programs. Hence geographic, demographic, psychographic and behavioural segmentation are most commonly used in the †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. . BIR enters in new markets serving a single segment, and when this proves successful than they add more segments (Bandos, 2012). Most importantly, BIR segments their market by geographically selecting locations where outbound holidays to tropical destinations have greater advantages available. Furthermore, BIR targets at demographic segmentation to target at honeymooners, families with children and recreational travelers within the geographic segmentation adopted by them. Kotler (1984) has identified four requirements that a marketer can use in evaluating the desirability of potential market segments, namely easureability, accessibility, substantiality and actionability. Once a segment has been identified which meets these requirements, it is possible to develop a product or service which meets the unfulfilled needs of this segment. While BIR targets mainly on five nationalities, Germans, Italians, British, Chinese and Japanese (Bandos, 2012), known as consistent and most prominent ma rkets even for the entire Maldives Tourism Industry for several years, facilities such as childcare, convention centre and dive school in Bandos have been important contributors of BIR’s demographic segment. Pickton and Broderick (2005: 376) argue that a company can target one or more areas and must be aware of the fact that data according to geographic segmentation may vary due to population shift. [pic] 2. 1. 1. Geographical Segmentation According to Pickton and Broderick (2005), geographic segmentation divides customers into segments based on geographical areas such as nations, states, regions, countries, cities or neighborhoods. BIR segments consumers by their nationality. Source: Sales and Marketing Department, Bandos Island Resort. It is important to segment according to geographic, due to the fact that the purchasing behaviour of the customers are influenced on where they live, work etc. (Gunter and Furnham, 1992: 5). Hence, BIR customizes their product, advertising, promotion and sales efforts to fit the needs of the geographical variables. The geographic segmentation is very useful when there are differences in a location where a product is marketed. The differences can be caused by cultural factors, traditions, politics etc. Furthermore, the differences can be significant in one segment, whereas in other segments the differences can e minor and less significant. (Gunter and Furnham, 1992: 5) Furthermore as a result of an increase in the globalisation today the geographic segmentation has been linked to other differences in socio-economic and demographic characteristics. The result of this type of segmentation is referred to as geodemographics (Gunter and Furnham, 1992: 7). The geodemographic segmentation co mbines the geographic segmentation with the demographic segmentation and thereby combines the study of the target customers with where they live (Pickton and Broderick, 2005: 376). Hence the geodemographic classifies the customers according to where they live in comparison to the way the social class defines consumers by their occupation and thereby the companies are more capable of predicting consumer behaviour (Gunter and Furnham, 1992: 7). 2. 2. Characteristics of geographical segmentation adopted by BIR 2. 2. 1. German market 2. 2. 2. Italian market 2. 2. 3. British market 2. 2. 4. Japanese market 2. 2. 5. Chinese market 2. 3 Positioning adopted by BIR Once the company has decided which market segments to enter it should decide what positions it wants to occupy in those segments. Market Positioning is arranging for a product to occupy clear, distinctive, and desirable place relative to competing products in the minds of target customers. A products position is the place that the product occupies relative to competitors in consumers minds. Here in this case the Starbucks has developed a unique market position for their products because if a product is to be exactly same like the others on the market than consumers would have no reason to uy it. Starbucks has positioned themselves in the market as a highly reputed brand (Kotler and Armstrong, 2006). In this case Starbucks has planned his positioning in such a way that it distinguish their products from competing brands and give them the greatest strategic advantage in their target markets. Starbucks has a descriptively simple statement to inspire and nurture the human spirit-one pers on, one cup, and one neighbourhood at a time. Starbucks positioning strategy was customer base so that it can give the best service more than what the customers expect. Starbucks has gained a competitive advantage over customer satisfaction and employee satisfaction as Starbucks had developed its positioning strategy based on the customer and provided the utmost facility in terms of layout, furniture to the music, and in terms of employee satisfaction Starbucks make employee as a partners and gave them a personal security with a freedom to participate in the every decision of the business and make it successful (Porter Miller, 1985, Porter, 1998). Behavioral segmentation divides the target customers into segments based on their attitude towards a product. By doing so the marketers will have a better understanding of their target audience and thereby make their marketing more effective (Gunter Furnham, 1992). Since, BIR is famous for scuba diving and convention facilities, the 2. 1. 1 Behavioural segmentation REFERENCES 1. AMIR, I. , (2002), Marketing Plan of Bandos Island Resort. , Sales and Marketing Department of Bandos, January 2002. 2. AMIR, I. , (2003), Informal interview with the General Manager of Bandos Island Resort, December 2003. 3. AMIR, I. , (2003), Marketing Plan of Bandos Island Resort. , Sales and Marketing Department of Bandos, Janaury 2003. . BANDOS, (2002), Bandos 30th Anniversary Special Publication, Novelty Printers Publishers Pvt Ltd, Maldives. 5. BLYTON, P. , and MORRIS, J. , (1992), ‘H. R. M. and the limits of flexibility’ Reassessing Human Resource Management, TORRINGTON, D. , AND HALL, L. , (1998), Human Resource Management, 4th Ed. , Prentice Hall Europe. 6. DIRECTORATE-GENERAL FOR ECONOMIC AN D FINANCIAL AFFAIRS, (2003), European Economy: 2002 review, European Commission. Vol. 0379-0991, No. 6, pp. 01-106. 7. FASEEH, I. , (2004), interview with the Training Manager of Bandos Island Resort, March 2004. 8. FAZEEL, N. (2004), interview with the Director of Ministry of Trade of Maldives, April 2004. 9. FRANGIALLI, F. , (2002), Speech by the Secretary-General of World Tourism Organisation at the European Tourism Forum, Brussels, Belgium, 10th December 2002. 10. FRIDGEN, J. D. , (1996), Dimensions of Tourism. , Educational Institute of the American Hotel Motel Association, Unite States of America. 11. GUEST, D. E. , (1987), Human Resource management and industrial relations. Journal of Management studies. Vol. 24, No. 5, pp. 503-521. 12. HOLDEN, L. , AND BEARDWELL, I. , (2001), Human Resource Management : a contemporary approach, 3rd Ed. Pearson Education Limited, United Kingdom. 13. HOLLOWAY, J. C. , (1998), The Business of Tourism, 5th Ed. , Adisson Wesley Longman Limited, New York. 14. HOOK, C. , AND FOOT, M. , (1999), Introduction to Human Resource Management, 2nd Ed. , Addison Wesley Longman Limited, England. 15. HOUSELID, M. , (1995), The impact of human resource management practices on turnover, productivity and corporate financial performance. Academy of Management Journal, Vol. 38, No. 3, pp. 635-672. 16. JOHNSTON, R. , AND CLARK, G. , (2001), Service Operations Management, Harlow, Pearson Education Limited 2001. 7. LIM, L. , (1997), Global Implications of Southeast Asias Currency Crisis. Journal of International Institute, Vol. 5, No. 2, pp. 1-6. 18. MALDIVES MONETARY AUTHORITY. , (2003), Maldives Economic Research and Statistics. Economic Bulletin Maldives, Vol. 8, No. 1, pp1-27. 19. MCCOSKER, P. , (2001), â€Å"A review of ratio analysis: How the calculations of a few simple ratios can greatly improve our understanding of a business and its financial performance (Part 2)†, CIMA Financial Accountant, Chartered Institute of Management A ccountants, England, December 2001. 0. MILLER, T. R. , AND DIBRELL, C. C. , (2002), â€Å"Organization design: the continuing influence of information technology†, Management Decision, Vol. 40, No. 6, pp. 620-627. 21. MINISTRY OF HOME AFFAIRS HOUSING AND ENVIRONMENT. , (2002), National Assessment Resport : Progress towards Sustainable Development from Rio 1992 to Johannesburg 2002. 22. MINISTRY OF PLANNING AND NATIONAL DEVELOPMENT. , (1998), Statistical Year Book of Maldives 1998. , Novelty Printers and Publishers, Maldives. 23. MINISTRY OF PLANNING AND NATIONAL DEVELOPMENT. (2001), Statistical Year Book of Maldives 2001. , Loamaafaanu Print, Maldives. 24. MINISTRY OF PLANNING AND NATIONAL DEVELOPMENT. , (2002), Statistical Year Book of Maldives 2002. , Print Image (PVT) Ltd, Maldives. 25. MINISTRY OF PLANNING AND NATIONAL DEVELOPMENT. , (2003), Statistical Year Book of Maldives 2003. , Loamaafaanu Print, Maldives. 26. MINISTRY OF TOURISM, (2002), â€Å"Tourism Statistics 20 02†, Ministry of Tourism, Maldives. 27. MINISTRY OF TOURISM, (2002), â€Å"Tourism Statistics 2002†, Ministry of Tourism, Maldives. 28. MINISTRY OF TOURISM, (2003), â€Å"Tourism Statistics 2003†, Ministry of Tourism, Maldives. 29. POON, A. , (1993), Tourism, Technology and Comparative Strategies, London, CAB International. 30. PRABHU, S. , (1996), â€Å"Challenges for hospitality and tourism operators: a North American perspective†, International Journal of Contemporary Hospitality Management, 8/7 p. 61. MCB University Press. 31. PURCELL, J. , (1998), Human resource bundles of best practice: a utopian cul-de-sac. 32. SHAREEF, M. , (2004), interview with the Human Resources Director of Bandos Island Resort, January 2004. 3. TOURISM TRENDSPOTTER, Market Segment and the New Millennium, What Next? , Vol. 2, issue 2, Dec. 1999 – Jan. 2000. 34. TRIBE, J. , (1999), The economics of leisure and tourism, 2nd Ed. , Butterworth-Heinemann, Oxford, United Kingdom. 35. WAHEED, M. , (2003), interview with the Finance Director of Bandos Island Resort, December 2003. 36. WOOD, R. C. , (1997), Working in Hotel an d Catering, London, International Business Press. 37. WOODS, R. H. , (1995), Human Resource Management, Educational Institute of the American Hotel Motel Association, United States of America. 8. WTO. , (2001), â€Å"The impact of the attacks in the United States on international tourism: An initial analysis†, World Tourism Organization, 18th September 2001, Special Report, Madrid. 39. WTO. , (2003), â€Å"World Tourism in 2002: Better than expected†, World Tourism Organization, News Release, Madrid, 27th January 2003. Appendix – 1A Market Share (%) of Bandos Island Resort, 1998 2001 Appendix – 1B [pic] Source: Ministry of Planning and National Development, Maldives. Appendix – 1C [pic] Source: Ministry of Planning and National Development, Maldives. Appendix – 2 Major Expenditure Areas (excluding payroll and related expenses), Bandos Island Resort, 2000 2003 [pic] Source: Finance Department, Bandos Island Resort. Appendix – 3 [pic] Source: Sales and Marketing Department, Bandos Island Resort. Appendix 4 [pic] Source: Finance Department, Bandos Island Resort. Appendix – 5 Growth Rate (%) of Market Share, Bandos Island Resort, 1999 – 2001 [pic] Source: Sales and Marketing Department, Bandos Island Resort. Appendix – 6A [pic] Source: Sales and Marketing Department, Bandos Island Resort. Appendix – 6B [pic] Source: Finance Department, Bandos Island Resort. Appendix 7 [pic] Source: Ministry of Planning and National Development, Maldives. Appendix – 8 Financial Ratio of Bandos Island Resort, 2001 and 2002 |Ratios |2001 |2002 | | | | | |Liquidity Ratios | | | |1. 70: 1 |1. 41 : 1 | |1. Current Ratio (Current Assets ? Current Liabilities) | | | | |0. 40 : 1 |0. 28 : 1 | |2. Cash to Current Liabilities | | | |(Cash at Bank and in Hand ? Current Liabilities) | | | | |0. 75:1 |1. 08:1 | |3. Acid Test Ratio | | | |(Current Assets Stock ? Liabilities) | | | | | | | | | | | |Profitability Ratios | | | | |26% | | |1. Gross Profit Percentage {(Gross Profit ? Turnover) x 100} | |39% | | | |15% | |2. Net Profit Percentage {(POABT ? Sales) x 100} |3% | | | |0. 71 : 1 |0. 7:1 | |3. Fixed Assets Turnover Ratio (Turnover ? Tangible Fixed Assets) | | | | | |36% | |4. Gearing Ratio | | | |{Long-term Debt ? Long-term Debt + Shareholder Funds)} x 100 |39% | | | | | | |Use of Assets | | | | |US$18080 |US$21024 | |1. Average Turnover per Employee | | | |(Turnover/Average Number of Employees) | | | Source: Finance Department, Bandos Island Resort. Appendix 9 Organization Structure of Bandos Island Resort, 2002 [pic] Source: Human Resources Department, Bandos Island Resort. Appendix – 10 Payroll and Related Expenses of Bandos Island Resort, 2000 2003 [pic] Source: Human Resources Department, Bandos Island Resort.

Spanish Words Adopted Into English

Spanish Words Adopted Into English Rodeo, pronto, taco, enchilada - English or Spanish? The answer, of course, is both. For English, like most languages, has expanded over the years through assimilation of words from other tongues. As people of different languages intermingle, inevitably some of the words of one language become words of the other. It doesnt take someone who studies etymology to look at a Spanish-language website (or the websites in nearly any other language) to see how English vocabulary, particularly as it relates to technical subjects, is spreading. And while English now may be giving more words to other languages than it is absorbing, that wasnt always true. For the English vocabulary today is as rich as it is largely because it accepted words from Latin (mostly by way of French). But theres also a small share of the English language that is derived from Spanish. Many Spanish words have come to us from three primary sources. As you can hypothesize from the list below, many of them entered American English in the days of Mexican and  Spanish cowboys working in what is now the U.S. Southwest. Words of Caribbean origin entered English by way of trade. The third major source is  food vocabulary, especially for foods whose names have no English equivalent, as the intermingling of cultures has expanded our diets as well as our vocabulary. As you can see, many of the words changed meaning upon entering English, often by adopting a narrower meaning than in the original language. Following is a list, by no means complete, of Spanish loanwords that have become assimilated into the English vocabulary. As noted, some of them were adopted into the Spanish language from elsewhere before they were passed on to English. Although most of them retain the spelling and even (more or less) the pronunciation of Spanish, they are all recognized as English words by at least one reference source. adios (from adià ³s)adobe (originally Coptic tobe, brick)aficionadoalbinoalcove (from Spanish alcoba, originally Arabic al-qubba)alfalfa (originally Arabic al-fasfasah. Many other English words beginning with al were originally Arabic, and many may have had a Spanish-language connection in becoming English.)alligator (from el lagarto, the lizard)alpaca (animal similar to a llama, from Aymara allpaca)armadaarmadillo (literally, the little armed one)arroyo (English regionalism for stream)avocado (originally a Nahuatl word, ahuacatl)bajada (a geological term referring to a type of alluvial slope at the base of a mountain, from bajada, meaning slope)banana (word, originally of African origin, entered English via either Spanish or Portuguese)bandoleer (type of belt, from bandolera)barbecue (from barbacoa, a word of Caribbean origin)barracudabizarre (some sources, not all, say this word came from the Spanish bizarro)bonanza (although the Spanish bonanza can be used synonymously with the E nglish cognate, it more often means calm seas or fair weather) booby (from bobo, meaning silly or selfish)bravo (from either Italian or Old Spanish)bronco (means wild or rough in Spanish)buckaroo (possibly from vaquero, cowboy)bunco (probably from banco, bank)burrito (literally little donkey)burrocafeteria (from cafeterà ­a)caldera (geological term)canary (Old Spanish canario entered English by way of French canarie)canasta (the Spanish word means basket)cannibal (originally of Caribbean origin)canoe (the word was originally Caribbean)canyon (from caà ±Ãƒ ³n)cargo (from cargar, to load)castanet (from castaà ±eta)chaparral (from chaparro, an evergreen oak)chaps (from Mexican Spanish chaparreras)chihuahua (dog breed named after Mexican city and state)chile relleno (Mexican food)chili (from chile, derived from Nahuatl chilli)chili con carne (con carne means with meat)chocolate (originally xocolatl, from Nahuatl, an indigenous Mexican language)churro (Mexican food)cigar, cigarette (from cigarro)cilantrocinch (from cincho, belt)cocaine (from coca, from Quechua kà ºka) cockroach (Two English words, cock and roach, were combined to form cockroach. It is believed, but isnt certain, that the words were chosen because of their similarity to the Spanish cucaracha.)coco (type of tree, from icaco, originally Arawak ikaku from the Caribbean)comrade (from camarada, roommate)condor (originally from Quechua, an indigenous South American language)conquistadorcorralcoyote (from the Nahuatl coyotl)creole (from criollo)criollo (English term refers to someone indigenous to South America; Spanish term originally referred to anyone from a particular locality)dago (offensive ethnic term comes from Diego)dengue (Spanish imported the word from Swahili)desperadodorado (type of fish)El Nià ±o (weather pattern, means The Child due to its appearance around Christmas)embargo (from embargar, to bar)enchilada (participle of enchilar, to season with chili)fajita (diminutive of faja, a belt or sash, probably so named due to strips of meat)fiesta (in Spanish, it can mean a part y, a celebration, a feast - or a fiesta) filibuster (from filibustero, derived from Dutch vrijbuiter, pirate)flan (a type of custard)flauta (a fried, rolled tortilla)flotillafrijol (English regionalism for a bean)galleon (from Spanish galeà ³n)garbanzo (type of bean)guacamole (originally from Nahuatl ahuacam, avocado, and molli, sauce)guerrilla (In Spanish, the word refers to a small fighting force. A guerrilla fighter is a guerrillero.)habanero (a type of pepper; in Spanish, the word refers to something from Havana)hacienda (in Spanish, the initial h is silent)hammock (from jamaca, a Caribbean Spanish word)hoosegow (slang term for a jail comes from Spanish juzgado, participle of juzgar, to judge)huarache (type of sandal)hurricane (from huracn, originally an indigenous Caribbean word)iguana (originally from Arawak and Carib iwana)incomunicadojaguar (from Spanish and Portuguese, originally from Guarani yaguar)jalapeà ±ojerky (the word for dried meat comes from charqui, which in turn came from the Quechua charki)jicama (ori ginally from Nahuatl) key (the word for a small island comes from the Spanish cayo, possibly of Caribbean origin)lariat (from la reata, the lasso)lasso (from lazo)llama (originally from Quechua)machetemachismomacho (macho usually means simply male in Spanish)maize (from maà ­z, originally from Arawak mahà ­z)manatee (from manatà ­, originally from Carib)mano a mano (literally, hand to hand)margarita (a womans name meaning daisy)mariachi (a type of traditional Mexican music, or a musician)marijuana (usually mariguana or marihuana in Spanish)matador (literally, killer)menudo (Mexican food)mesa (In Spanish it means table, but it also can mean tableland, the English meaning.)mesquite (tree name originally from Nahuatl mizquitl)mestizo (a type of mixed ancestry)mole (The name for this delightful chocolate-chili dish is sometimes misspelled as molà © in English in an attempt to prevent mispronunciation.)mosquitomulatto (from mulato)mustang (from mestengo, stray)nachonada (nothing)negro (comes from either th e Spanish or Portuguese word for the color black) nopal (type of cactus, from Nahuatl nohpalli)ocelot (originally Nahuatl oceletl; the word was adopted into Spanish and then French before becoming an English word)olà © (in Spanish, the exclamation can be used in places other than bullfights)oregano (from orà ©gano)paella (a savory Spanish rice dish)palomino (originally meant a white dove in Spanish)papaya (originally Arawak)patio (In Spanish, the word most often refers to a courtyard.)peccadillo (from pecadillo, diminutive of pecado, sin)peso (Although in Spanish a peso is also a monetary unit, it more generally means a weight.)peyote (originally Nahuatl peyotl)picaresque (from picaresco)pickaninny (offensive term, from pequeà ±o, small)pimento (Spanish pimiento)pinole (a meal made of grain and beans; originally Nahuatl pinolli)pinta (tropical skin disease)pinto (Spanish for spotted or painted)pià ±atapià ±a colada (literally meaning strained pineapple)pià ±on (type of pine tree, sometimes spelled pinyon)plantain (from pltano or plntano) plazaponcho (Spanish adopted the word from Araucanian, an indigenous South American language)potato (from batata, a word of Caribbean origin)pronto (from an adjective or adverb meaning quick or quickly)pueblo (in Spanish, the word can mean simply people)puma (originally from Quechua)punctilio (from puntillo, little point, or possibly from Italian puntiglio)quadroon (from cuaterà ³n)quesadillaquirt (type of riding whip, comes from Spanish cuarta)ranch (Rancho often means ranch in Mexican Spanish, but it can also mean a settlement, camp or meal rations.)reefer (drug slang, possibly from Mexican Spanish grifa, marijuana)remuda (regionalism for a relay of horses)renegade (from renegado)rodeorumba (from rumbo, originally referring to the course of a ship and, by extension, the revelry aboard)salsa (In Spanish, almost any kind of a sauce or gravy can be referred to as salsa.)sarsaparilla (from zarza, bramble, and parrilla, small vine)sassafras (from sasafrs)savanna (from obsolete Spanish à §avana, originally Taino zabana, grassland) savvy (from sabe, a form of the verb saber, to know)serape (Mexican blanket)serrano (type of pepper)shack (possibly from Mexican Spanish jacal, from the Nahuatl xcalli, adobe hut)siestasilosombrero (In Spanish, the word, which is derived from sombra, shade, can mean almost any kind of hat, not just the traditional broad-rimmed Mexican hat.)spaniel (ultimately from hispania, the same root that gave us the words Spain and espaà ±ol)stampede (from estampida)stevedore (from estibador, one who stows or packs things)stockade (from a French derivation of the Spanish estacada, fence or stockade)taco (In Spanish, a taco can refer to a stopper, plug or wad. In other words, a taco originally meant a wad of food. Indeed, in Mexico, the variety of tacos is almost endless, far more varied than the beef, lettuce and cheese combination of U.S.-style fast food.)tamale (The Spanish singular for this Mexican dish is tamal. The English comes from an erroneous backformation of the Spanish plural, tamale s.) tamarillo (type of tree, derived from tomatillo, a small tomato)tangotejano (type of music)tequila (named after a Mexican town of the same name)tobacco (from tabaco, a word possibly of Caribbean origin)tomatillotomato (from tomate, derived from Nahuatl tomatl)toreadortornado (from tronada, thunderstorm)tortilla (in Spanish, an omelet often is a tortilla)tuna (from atà ºn)vamoose (from vamos, a form of to go)vanilla (from vainilla)vaquero (English regionalism for a cowboy)vicuà ±a (animal similar to a llama, from Quechua wikuà ±a)vigilante (from adjective for vigilant)vinegarroon (from vinagrà ³n)wrangler (some sources say word is derived from Mexican Spanish caballerango, one who grooms horses, while other sources say the word comes from German)yucca (from yuca, originally a Caribbean word)zapateado (a type of dance emphasizing movement of the heels)

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Causes Of The Cold War Summary And Analysis History Essay

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Or was it the Americans, who ignored the Soviets legitimate security concerns, sought to intimidate the world with the atomic bomb, and pushed relentlessly to expand their own international influence and market dominance? The tensions that would later grow into Cold War became evident as early as 1943, when the Big Three allied leaders-American President Franklin D. Roosevelt, British Prime Minister Winston Churchill, and Soviet Premier Josef Stalin-met in Tehran to coordinate strategy. Poland, which sits in an unfortunate position on the map, squeezed between frequent enemies Russia and Germany, became a topic for heated debate. The Poles, then under German occupation, had not one but two governments-in-exile-one Communist, one anticommunist-hoping to take over the country upon its liberation from the Nazis. Unsurprisingly, the Big Three disagreed over which Polish faction should be allowed to take control after the war, with Stalin backing the Polish Communists while Churchill and Roosevelt insisted the Polish people ought to have the right to choose their own form of government. For Stalin, the Polish question was a matter of the Soviet Unions vital security interests; Germany had invaded Russia th rough Poland twice since 1914, and more than 20 million Soviet citizens died in World War II. (The Soviets suffered nearly sixty times as many casualties in the war as the Americans did.) Stalin was determined to make sure that such an invasion could never happen again, and insisted that only a Communist Poland, friendly to (and dominated by) the Soviet Union, could serve as a buffer against future aggression from the west. Stalins security concerns ran smack into Anglo-American values of self-determination, which held that the Poles ought to be allowed to make their own decision over whether or not to become a Soviet satellite. At Tehran, and at the next major conference of the Big Three at Yalta in 1945, the leaders of the US, UK, and USSR were able to reach a number of important agreements-settling border disputes, creating the United Nations, organizing the postwar occupations of Germany and Japan. But Poland remained a vexing problem. At Yalta, Stalin-insisting that Poland is a question of life or death for Russia-was able to win Churchills and Roosevelts reluctant acceptance of a Communist-dominated provisional government for Poland. In exchange, Stalin signed on to a vague and toothless Declaration of Liberated Europe, pledging to assist the peoples liberated from the dominion of Nazi Germany and the peoples of the former Axis satellite states of Europe to solve by democratic means their pressing political and economic problems. The agreements allowed Churchill and Roosevelt to claim they had defended the principle of self-determination, even though both knew that Poland had effectively been consigned to the Soviet sphere of interest. The provisional Communist government in Poland later held rigged elections (which it, not surprisingly, won), nominally complying with the Declaration of Liberated Europe even though no alternative to Communist rule ever really had a chance in the country. In the end, the Yalta agreements were not so much a true compromise as a useful (in the short term) misunderstanding among the three leaders. Stalin left happy he had won Anglo-American acceptance of de facto Soviet control of Eastern Europe; Roosevelt and Churchill left happy they had won Stalins acceptance of the principle of self-determination. But the two parts of the agreement were mutually exclusive; what would happen if the Eastern Europeans sought to self-determine themselves out of the Soviet orbit? Future disputes over the problematic Yalta agreements were not just likely; they were virtually inevitable. And the likelihood of future conflict only heightened on 12 April 1945, when President Franklin D. Roosevelt unexpectedly died of a brain hemorrhage. Vice President Harry S. Truman-a former Missouri senator with only a high-school education, who had served just 82 days as vice president and had not been part of FDRs inner circle-suddenly became the President of the United States. Truman, who may not have ever known just how much Roosevelt had actually conceded to Stalin at Yalta, viewed the Soviets later interventions in Eastern Europe as a simple violation of the Yalta agreements, as proof that Stalin was a liar who could never be trusted. Truman quickly staked out a hard-line position, resolving to counter Stalins apparently insatiable drive for power by blocking any further expansion of the Soviet sphere of influence, anywhere in the world. Under Truman, containment of Communism soon came to dominate American foreign policy. The Cold War was on. So who started the Cold War? In the early days of the Cold War itself, American historians would have answered, nearly unanimously, that the Soviets started the Cold War. Josef Stalin was an evil dictator, propelled by an evil Communist ideology to attempt world domination. Appeasement hadnt worked against Hitler, and appeasement wouldnt work against Stalin either. An innocent America had only reluctantly joined the Cold War to defend the Free World from otherwise inevitable totalitarian conquest. In the 1960s, a new generation of revisionist historians-disillusioned by the Vietnam War and appalled by seemingly endemic government dishonesty-offered a startingly different interpretation. In this revisionist view, Stalin may have been a Machiavellian despot but he was an essentially conservative one; he was more interested in protecting the Soviet Union (and his own power within it) than in dominating the world. Americans erroneously interpreted Stalins legitimate insistence upon a security buffer in Poland to indicate a desire for global conquest; Americans subsequent aggressive efforts to contain Soviet influence, to intimidate the Soviets with the atomic bomb, and to pursue American economic interests around the globe were primarily responsible for starting the Cold War. More recently, a school of historians led by Yale professor John Lewis Gaddis have promoted what they call a post-revisionist synthesis, incorporating many aspects of the revisionist critique while still insisting that Stalin, as a uniquely powerful and uniquely malevolent historical actor, must bear the greatest responsibility for the Cold War. In the end, it may be that Who started the Cold War? is simply the wrong question to ask. World War II destroyed all other major rivals to American and Soviet power; the US and USSR emerged from the conflict as the only two nations on earth that could hope to propagate their social and political systems on a global scale. Each commanded powerful military forces; each espoused globally expansive ideologies; each feared and distrusted the other. In the end, it may have been more shocking if the two superpowers had not become great rivals and Cold War enemies. What was the Cold War The Cold War is the name given to the relationship that developed primarily between the USA and the USSR after World War Two. The Cold War was to dominate international affairs for decades and many major crises occurred the Cuban Missile Crisis, Vietnam, Hungary and the Berlin Wall being just some. For many the growth in weapons of mass destruction was the most worrying issue. Do note that USSR in 1945 was Russia post-1917 and included all the various countries that now exist individually (Ukraine, Georgia etc) but after the war they were part of this huge country up until the collapse of the Soviet Union (the other name for the USSR). Logic would dictate that as the USA and the USSR fought as allies during World War Two, their relationship after the war would be firm and friendly. This never happened and any appearance that these two powers were friendly during the war is illusory. Before the war, America had depicted the Soviet Union as almost the devil-incarnate. The Soviet Union had depicted America likewise so their friendship during the war was simply the result of having a mutual enemy Nazi Germany. In fact, one of Americas leading generals, Patton, stated that he felt that the Allied army should unite with what was left of the Wehrmacht in 1945, utilise the military genius that existed within it (such as the V2s etc.) and fight the oncoming Soviet Red Army. Churchill himself was furious that Eisenhower, as supreme head of Allied command, had agreed that the Red Army should be allowed to get to Berlin first ahead of the Allied army. His anger was shared by Montgomery, Britains senior military figure. So the extreme distrust that existed during the war, was certainly present before the end of the warà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦..and this was between Allies. The Soviet leader, Joseph Stalin, was also distrustful of the Americans after Truman only told him of a new terrifying weapon that he was going to use against the Japanese. The first Stalin knew of what this weapon could do was when reports on Hiroshima got back to Moscow. So this was the scene after the war ended in 1945. Both sides distrusted the other. One had a vast army in the field (the Soviet Union with its Red Army supremely lead by Zhukov) while the other, the Americans had the most powerful weapon in the world, the A-bomb and the Soviets had no way on knowing how many America had. So what exactly was the Cold War? In diplomatic terms there are three types of war. In diplomatic terms there are three types of war. Hot War : this is actual warfare. All talks have failed and the armies are fighting. Warm War : this is where talks are still going on and there would always be a chance of a peaceful outcome but armies, navies etc. are being fully mobilised and war plans are being put into operation ready for the command to fight. Cold War : this term is used to describe the relationship between America and the Soviet Union 1945 to 1980. Neither side ever fought the other the consequences would be too appalling but they did fight for their beliefs using client states who fought for their beliefs on their behalf e.g. South Vietnam was anticommunist and was supplied by America during the war while North Vietnam was pro-Communist and fought the south (and the Americans) using weapons from communist Russia or communist China. In Afghanistan, the Americans supplied the rebel Afghans after the Soviet Union invaded in 1979 while they never physically involved themselves thus avoiding a direct clash with the Soviet Union. The one time this process nearly broke down was the Cuban   Missile Crisis. So why were these two super powers so distrustful of the other? America Soviet Union Free elections No elections or fixed Democratic Autocratic / Dictatorship Capitalist Communist Survival of the fittest Everybody helps everybody Richest world power Poor economic base Personal freedom Society controlled by the NKVD (secret police) Freedom of the media Total censorship This lack of mutually understanding an alien culture, would lead the world down a very dangerous path it led to the development of weapons of awesome destructive capability and the creation of some intriguing policies such as MAD Mutually Assured Destruction. Cold War chronology 1945 : A-Bomb dropped on Hiroshima + Nagasaki. USA ahead in the arms race. 1947 : Marshall Aid to the west of Europe. Stalin of USSR refused it for Eastern Europe. 1948 : start of the Berlin Blockade ended in 1949 1949 : NATO established; USSR exploded her first A-bomb; China becomes communist 1950 : Korean War started. 1952 : USA exploded her first hyrogen bomb. 1953 : Korean War ended. USSR exploded her first hydrogen bomb. Stalin died. 1955 : Warsaw Pact created. Peaceful coexistence called for. 1956 : Hungary revolts against USSR. Suez Crisis. 1957 : Sputnik launched. 1959 : Cuba becomes a communist state. 1961 : Military aid sent to Vietnam by USA for the first time. Berlin Wall built. 1962 : Cuban Missile Crisis. 1963 : Huge increase of American aid to Vietnam. 1965 : USA openly involved in Vietnam. 1967 : Six-Day War in Middle East. 1968 : USSR invades Czechoslovakia. 1973 : Yom Kippur War. 1979 : USSR invaded Afghanistan. 1986 : Meeting in Iceland between USSR (Gorbachev) and USA (Reagan). 1987 : INF Treaty signed. The Iron Curtain http://www.historylearningsite.co.uk/clear.gif http://www.historylearningsite.co.uk/clear.gif http://www.historylearningsite.co.uk/uploads/pics/winston_03.jpg http://www.historylearningsite.co.uk/clear.gif On March 5th 1946, Winston Churchill made his iron curtain speech at Fulton, Missouri, USA. The speech was officially entitled The Sinews of Peace but became better known as the Iron Curtain speech. It set the tone for the early years of the Cold War. Some saw it as unnecessary warmongering while others believed it was another example of how well Churchill was able to grasp an international situation. I am glad to come to Westminster College this afternoon, and am complimented that you should give me a degree. The name Westminster is somehow familiar to me. I seem to have heard of it before. Indeed, it was at Westminster that I received a very large part of my education in politics, dialectic, rhetoric, and one or two other things. In fact we have both been educated at the same, or similar, or, at any rate, kindred establishments. It is also an honour, perhaps almost unique, for a private visitor to be introduced to an academic audience by the President of the United States. Amid his heavy burdens, duties, and responsibilities unsought but not recoiled from the President has travelled a thousand miles to dignify and magnify our meeting here to-day and to give me an opportunity of addressing this kindred nation, as well as my own countrymen across the ocean, and perhaps some other countries too. The President has told you that it is his wish, as I am sure it is yours, that I should have full liberty to give my true and faithful counsel in these anxious and baffling times. I shall certainly avail myself of this freedom, and feel the more right to do so because any private ambitions I may have cherished in my younger days have been satisfied beyond my wildest dreams. Let me, however, make it clear that I have no official mission or status of any kind, and that I speak only for myself. There is nothing here but what you see. I can therefore allow my mind, with the experience of a lifetime, to play over the problems which beset us on the morrow of our absolute victory in arms, and to try to make sure with what strength I have that what has been gained with so much sacrifice and suffering shall be preserved for the future glory and safety of mankind. The United States stands at this time at the pinnacle of world power. It is a solemn moment for the American Democracy. For with primacy in power is also joined an awe-inspiring accountability to the future. If you look around you, you must feel not only the sense of duty done but also you must feel anxiety lest you fall below the level of achievement. Opportunity is here now, clear and shining for both our countries. To reject it or ignore it or fritter it away will bring upon us all the long reproaches of the after-time. It is necessary that constancy of mind, persistency of purpose, and the grand simplicity of decision shall guide and rule the conduct of the English-speaking peoples in peace as they did in war. We must, and I believe we shall, prove ourselves equal to this severe requirement. When American military men approach some serious situation they are wont to write at the head of their directive the words over-all strategic concept. There is wisdom in this, as it leads to clarity of thought. What then is the over-all strategic concept which we should inscribe today? It is nothing less than the safety and welfare, the freedom and progress, of all the homes and families of all the men and women in all the lands. And here I speak particularly of the myriad cottage or apartment homes where the wage-earner strives amid the accidents and difficulties of life to guard his wife and children from privation and bring the family up in the fear of the Lord, or upon ethical conceptions which often play their potent part. To give security to these countless homes, they must be shielded from the two giant marauders, war and tyranny. We all know the frightful disturbances in which the ordinary family is plunged when the curse of war swoops down upon the bread-winner and those for whom he works and contrives. The awful ruin of Europe, with all its vanished glories, and of large parts of Asia glares us in the eyes. When the designs of wicked men or the aggressive urge of mighty States dissolve over large areas the frame of civilised society, humble folk are confronted with difficulties with which they cannot cope. For them all is distorted, all is broken, even ground to pulp. When I stand here this quiet afternoon I shudder to visualise what is actually happening to millions now and what is going to happen in this period when famine stalks the earth. None can compute what has been called the unestimated sum of human pain. Our supreme task and duty is to guard the homes of the common people from the horrors and miseries of another war. We are all agreed on that. Our American military colleagues, after having proclaimed their over-all strategic concept and computed available resources, always proceed to the next step namely, the method. Here again there is widespread agreement. A world organisation has already been erected for the prime purpose of preventing war, UNO, the successor of the League of Nations, with the decisive addition of the United States and all that that means, is already at work. We must make sure that its work is fruitful, that it is a reality and not a sham, that it is a force for action, and not merely a frothing of words, that it is a true temple of peace in which the shields of many nations can some day be hung up, and not merely a cockpit in a Tower of Babel. Before we cast away the solid assurances of national armaments for self-preservation we must be certain that our temple is built, not upon shifting sands or quagmires, but upon the rock. Anyone can see with his eyes open that our path will be difficult and also long, but if we persevere together as we did in the two world wars though not, alas, in the interval between them I cannot doubt that we shall achieve our common purpose in the end. I have, however, a definite and practical proposal to make for action. Courts and magistrates may be set up but they cannot function without sheriffs and constables. The United Nations Organisation must immediately begin to be equipped with an international armed force. In such a matter we can only go step by step, but we must begin now. I propose that each of the Powers and States should be invited to delegate a certain number of air squadrons to the service of the world organisation. These squadrons would be trained and prepared in their own countries, but would move around in rotation from one country to another. They would wear the uniform of their own countries but with different badges. They would not be required to act against their own nation, but in other respects they would be directed by the world organisation. This might be started on a modest scale and would grow as confidence grew. I wished to see this done after the first world war, and I devoutly trust it may be done forthwith. It would nevertheless be wrong and imprudent to entrust the secret knowledge or experience of the atomic bomb, which the United States, Great Britain, and Canada now share, to the world organisation, while it is still in its infancy. It would be criminal madness to cast it adrift in this still agitated and un-united world. No one in any country has slept less well in their beds because this knowledge and the method and the raw materials to apply it, are at present largely retained in American hands. I do not believe we should all have slept so soundly had the positions been reversed and if some Communist or neo-Fascist State monopolised for the time being these dread agencies. The fear of them alone might easily have been used to enforce totalitarian systems upon the free democratic world, with consequences appalling to human imagination. God has willed that this shall not be and we have at least a breathing space to set our house in order before this peril has to be encountered: and even then, if no effort is spared, we should still possess so formidable a superiority as to impose effective deterrents upon its employment, or threat of employment, by others. Ultimately, when the essential brotherhood of man is truly embodied and expressed in a world organisation with all the necessary practical safeguards to make it effective, these powers would naturally be confided to that world organisation. Now I come to the second danger of these two marauders which threatens the cottage, the home, and the ordinary people namely, tyranny. We cannot be blind to the fact that the liberties enjoyed by individual citizens throughout the British Empire are not valid in a considerable number of countries, some of which are very powerful. In these States control is enforced upon the common people by various kinds of all-embracing police governments. The power of the State is exercised without restraint, either by dictators or by compact oligarchies operating through a privileged party and a political police. It is not our duty at this time when difficulties are so numerous to interfere forcibly in the internal affairs of countries which we have not conquered in war. But we must never cease to proclaim in fearless tones the great principles of freedom and the rights of man which are the joint inheritance of the English-speaking world and which through Magna Carta, the Bill of Rights, the Habe as Corpus, trial by jury, and the English common law find their most famous expression in the American Declaration of Independence. All this means that the people of any country have the right, and should have the power by constitutional action, by free unfettered elections, with secret ballot, to choose or change the character or form of government under which they dwell; that freedom of speech and thought should reign; that courts of justice, independent of the executive, unbiased by any party, should administer laws which have received the broad assent of large majorities or are consecrated by time and custom. Here are the title deeds of freedom which should lie in every cottage home. Here is the message of the British and American peoples to mankind. Let us preach what we practise let us practise what we preach. I have now stated the two great dangers which menace the homes of the people: War and Tyranny. I have not yet spoken of poverty and privation which are in many cases the prevailing anxiety. But if the dangers of war and tyranny are removed, there is no doubt that science and co-operation can bring in the next few years to the world, certainly in the next few decades newly taught in the sharpening school of war, an expansion of material well-being beyond anything that has yet occurred in human experience. Now, at this sad and breathless moment, we are plunged in the hunger and distress which are the aftermath of our stupendous struggle; but this will pass and may pass quickly, and there is no reason except human folly of sub-human crime which should deny to all the nations the inauguration and enjoyment of an age of plenty. I have often used words which I learned fifty years ago from a great Irish-American orator, a friend of mine, Mr. Bourke Cockran. There is enough for all. The eart h is a generous mother; she will provide in plentiful abundance food for all her children if they will but cultivate her soil in justice and in peace. So far I feel that we are in full agreement. Now, while still pursuing the method of realising our overall strategic concept, I come to the crux of what I have travelled here to say. Neither the sure prevention of war, nor the continuous rise of world organisation will be gained without what I have called the fraternal association of the English-speaking peoples. This means a special relationship between the British Commonwealth and Empire and the United States. This is no time for generalities, and I will venture to be precise. Fraternal association requires not only the growing friendship and mutual understanding between our two vast but kindred systems of society, but the continuance of the intimate relationship between our military advisers, leading to common study of potential dangers, the similarity of weapons and manuals of instructions, and to the interchange of officers and cadets at technical colleges. It should carry with it the continuance of the present facilities for mutual security by the joint use of all Naval a nd Air Force bases in the possession of either country all over the world. This would perhaps double the mobility of the American Navy and Air Force. It would greatly expand that of the British Empire Forces and it might well lead, if and as the world calms down, to important financial savings. Already we use together a large number of islands; more may well be entrusted to our joint care in the near future. The United States has already a Permanent Defence Agreement with the Dominion of Canada, which is so devotedly attached to the British Commonwealth and Empire. This Agreement is more effective than many of those which have often been made under formal alliances. This principle should be extended to all British Commonwealths with full reciprocity. Thus, whatever happens, and thus only, shall we be secure ourselves and able to work together for the high and simple causes that are dear to us and bode no ill to any. Eventually there may come I feel eventually there will come the principle of common citizenship, but that we may be content to leave to destiny, whose outstretched arm many of us can already clearly see. There is however an important question we must ask ourselves. Would a special relationship between the United States and the British Commonwealth be inconsistent with our over-riding loyalties to the World Organisation? I reply that, on the contrary, it is probably the only means by which that organisation will achieve its full stature and strength. There are already the special United States relations with Canada which I have just mentioned, and there are the special relations between the United States and the South American Republics. We British have our twenty years Treaty of Collaboration and Mutual Assistance with Soviet Russia. I agree with Mr. Bevin, the Foreign Secretary of Great Britain, that it might well be a fifty years Treaty so far as we are concerned. We aim at nothing but mutual assistance and collaboration. The British have an alliance with Portugal unbroken since 1384, and which produced fruitful results at critical moments in the late war. None of these clash with the general interest of a world agreement, or a world organisation; on the contrary they help it. In my fathers house are many mansions. Special associations between members of the United Nations which have no aggressive point against any other country, which harbour no design incompatible with the Charter of the United Nations, far from being harmful, are beneficial and, as I believe, indispensable. I spoke earlier of the Temple of Peace. Workmen from all countries must build that temple. If two of the workmen know each other particularly well and are old friends, if their families are inter-mingled, and if they have faith in each others purpose, hope in each others future and charity towards each others shortcomings to quote some good words I read here the other day why cannot they work together at the common task as friends and partners? Why cannot they share their tools and thus increase each others working powers? Indeed they must do so or else the temple may not be built, or, being built, it may collapse, and we shall all be proved again unteachable and have to go and try to learn again for a third time in a school of war, incomparably more rigorous than that from which we have just been released. The dark ages may return, the Stone Age may return on the gleaming wings of science, and what might now shower immeasurable material blessings upon mankind, may even bring about its total destruction. Beware, I say; time may be short. Do not let us take the course of allowing events to drift along until it is too late. If there is to be a fraternal association of the kind I have described, with all the extra strength and security which both our countries can derive from it, let us make sure that that great fact is known to the world, and that it plays its part in steadying and stabilising the foundations of peace. There is the path of wisdom. Prevention is better than cure. A shadow has fallen upon the scenes so lately lighted by the Allied victory. Nobody knows what Soviet Russia and its Communist international organisation intends to do in the immediate future, or what are the limits, if any, to their expansive and proselytising tendencies. I have a strong admiration and regard for the valiant Russian people and for my wartime comrade, Marshal Stalin. There is deep sympathy and goodwill in Britain and I doubt not here also towards the peoples of all the Russias and a resolve to persevere through many differences and rebuffs in establishing lasting friendships. We understand the Russian need to be secure on her western frontiers by the removal of all possibility of German aggression. We welcome Russia to her rightful place among the leading nations of the world. We welcome her flag upon the seas. Above all, we welcome constant, frequent and growing contacts between the Russian people and our own people on both sides of the Atlantic. It is my duty how ever, for I am sure you would wish me to state the facts as I see them to you, to place before you certain facts about the present position in Europe. From Stettin in the Baltic to Trieste in the Adriatic, an iron curtain has descended across the Continent. Behind that line lie all the capitals of the ancient states of Central and Eastern Europe. Warsaw, Berlin, Prague, Vienna, Budapest, Belgrade, Bucharest and Sofia, all these famous cities and the populations around them lie in what I must call the Soviet sphere, and all are subject in one